EXPERTISE
Program Adaptation
The process of adapting Japanese animation programs for American and European audiences requires a deep cultural understanding and strong sense of current entertainment trends and tastes in each territory. Dentsu Entertainment USA’s unique expertise is in combining masterful Japanese animation production with popular Western storytelling techniques. Strong teams of writers, animators, composers, sound designers, graphic artists, and editors each lend their talents to customize and revitalize the original stories.
In concert with the adaptation phase for each series, DEUSA builds promotional materials, marketing plans, websites, and often handles solicitation and distribution.
Yo-kai Watch
Already a massive phenomenon in Japan, DEUSA teamed with Emmy Award winning producer and director Mark Risley to localize the hit program based around the video game developed by Level-5 for the Nintendo 3DS.
An animated half-hour comedy about a boy named Nate whose Yo-kai watch grants him the amazing ability to see the Yo-kai spirits all around us—mischievous entities who are the real cause of many of life’s little annoyances, like making people eat more than they should, or making them forget people’s names. Together with his over zealous spirit companion, Whisper, Nate must win over the Yo-kai wreaking havoc in his home, school, and social circle. Once he makes a personal connection with them, the spirits join Nate’s posse and come back to help Nate whenever he needs them. But they don’t always help him in the way he thinks they will.
DEUSA brought the program to Disney XD, where it began airing in October 2015. It also brought Hasbro on board as the toy licensee.
©LYW
LBX
Little Battlers eXperience (LBX) is based on a highly successful animation, toy, videogame, and manga franchise in Japan known as “Danball Senki.” In this popular animation series, children in the year 2050 have miniature LBX robots, which they build, customize and play in robot battles.
Our young hero, 13-year-old Van Ridgeway, has control over the LBX model, a super-charged robot left to him by a mysterious woman. Van and his friends, with their own unique robots, become involved in a global conspiracy that turns the robot battles deadly serious and affect the safety of the world. The LBX robots are personalized by the characters in the animation series – and by fans of the show with their own LBX toys at home.
Dentsu Entertainment USA has licensed the popular LBX series for toys to Bandai America, and has placed the show in Nicktoons in the US. In addition to Western adaption and ADR production of the half-hour series, Dentsu Entertainment USA handled all aspects of promotion, marketing, solicitation and distribution.
© L5/PDS • TX
Deltora Quest
Based on a series of wildly successful children’s fantasy books by Australian author Emily Rodda, Deltora Quest follows the adventures of three young companions across a fictional land as they try to recover the magical Belt of Deltora and defeat allies of the evil Shadow Lord.
After selling millions of books worldwide, the stories were adapted into an anime series for Japanese television (2007-2008), where they consistently rated in the top 3 for children’s entertainment.
In 2010, Dentsu Entertainment USA directed the Western adaptation and ADR production of the 52-episode series (including script revision, casting, re-edits, and all-new music and effects), and the series has enjoyed top-rated television viewership in the U.S., Australia, New Zealand, Italy, Spain, and Latin America.
© 2006 DELTORA QUEST PARTNERS